Category Archives: website Traffic

How to Grow website Traffic on Search Engine

The pages are perfectly optimized for search engines (SEO).  The interesting thing is many companies say they optimized their website, but only do a 50% or 75% optimization. Web designers may think they know everything there is, but may be overlooking key aspects of the keyword consistency. So, how does one come to discover that they don’t know everything?

The Some Steps are given below:

1a.  Keyword research!

Use Google Keyword Tool to discover the phrases that are the most popular, with competition that is the least optimized and least prominent (in terms of links) and use it consistently across your site.

We don’t want to (and can’t) compete with Wikipedia, so scratch that competitor off the list. Lets say a site farming project want to compete for ‘Portland Oregon cars’, but someone already has portlandoregoncars.com and their page looks optimized for SEO and is prominent- then choose a different phrase! The keyword tool will allow us to discover phrases people type in and how many estimated people search it per month. We could assume that if you rank #1, we’ll get at least 30% of the traffic Google estimates through its Keyword Tool. Go after the low hanging fruit, so choose a phrase that’s more specific, but as general as we can with virtually no competitors with optimized sites. Once we find this, get the EXACT domain matching the keyword phrase. Like portlandoregoncars.org or something. If the .com is taken, but they didn’t optimize their site, then just get another domain extension (.org .cc .net .biz .Co, etc.) and register it using hostpapaya. Then host it on a hostpapaya host that allows unlimited add-on domains, like web hosting pad or host monster. After we build and optimize our project site, we’ll likely be #1 soon after we complete the steps on this list. Simple as that. You’ll more than make up your investment of $8 domain fee + $72 hosting fee = $80/yr or $6.66/mo.

1b. SEO basics

Use site keyword phrase within:

  • Page title
  • Meta title
  • Meta keywords
  • Meta description
  • Header tags: <h1> <h2> <h3> <h4>
  • <Strong> tags and/or <b> tags
  • <EM> tags and/or <I> tags
  • Three times exact in the body copy, and more with broken variations of it.
  • At least once in a URL link <a href=”link”>keyword phrase</a>
  • Make a folder with the keyword phrase as its name; use hyphens – between multiple words.
  • Image ALT tags
  • Image filenames, e.g. Keyword-Phrase. JPG
  • Link ‘title’ text. title=’keyword’
  • Create multiple pages with similar variations of that keyword and interlink those pages with the link text being the exact keyword phrase of the page title, etc. Once you’re done with internal linking, link each page (treat each separately) from social media, like Facebook, Twitter, Digg,99factors and all other social bookmarking sites, with link text being the exact name of that page’s keyword phrase.

1c. Use a highly functioned cms blog as your website.  

A lot of the optimization is done by this, plus it ‘pings’ crawler websites and gets recognized more easily in blog searches. To quickly turn your WordPress blog into an SEO monster, follow these 10 essential steps for killer SEO in cms.

Steps for a Killer SEO in CMS- sample report 

Work doing structure in the ShuffleClick for automating deep processes for targeted segment of work.

  • Change Permalinks. In admin, click Settings > Permalinks, change Common settings to Custom Structure and type in the following. Also, change the tag and category names so it contains a keyword related to your content.
    /%postname%/
  • Activate Akismet (to block spam). In admin, go to Plugins and under Akismet in the middle of the screen, click Activate. Click the link ‘enter your Akismet API key’ and enter yours or click ‘get your key’ if you don’t have one.
  • Add URLs to ping, increasing your online exposure (don’t add too many, as pingomatic already distributes to multiple sites). In admin, go to Settings > Writing. At the bottom, where it says ‘Update Services’ remove what is there and paste in these URLs…
    http://blogsearch.google.com/ping/RPC2
    http://ping.weblogalot.com/rpc.php
    http://ping.feedburner.com
    http://ping.syndic8.com/xmlrpc.php
    http://rpc.pingomatic.com/
    http://rpc.weblogs.com/RPC2
    http://www.blogpeople.net/servlet/weblogUpdates
  • Install the ‘Ultimate Plugins Smart Update Pinger’  Copy to the content > plugins folder via an FTP program such as FileZilla . Return to the admin and choose Plugins, locate your newly added plugin and activate it. Now, go to Settings > UP Smart Update Pinger and ensure ‘Enable pinging’ is checked, and you may adjust any other settings on this page. This plugin allows more accurate pinging when posting remotely and not to ping when editing.
  • Add SEO friendly code to the header. In Admin, go to Appearance > Editor > then on right side click to edit Header (header.php)
    Then find the following code approx 10 lines down from the top. This code does not yield good SEO, because it appends a pipe and the name of your blog to each title, making each page title less effective for SEO (I have no idea why they made that default). So…
  • Find this…
    <title><?php
    /*
    * Print the <title> tag based on what is being viewed.
    */
    global $page, $paged;
    wp_title();
    // Add the blog name.
    //bloginfo( ‘name’ );
    // Add the blog description for the home/front page.
    $site_description = get_bloginfo( ‘description’, ‘display’ );
    if ( $site_description && ( is_home() || is_front_page() ) )
    echo ” | $site_description”;
    // Add a page number if necessary:
    if ( $paged >= 2 || $page >= 2 )
    echo ‘ | ‘ . sprintf( __( ‘Page %s’, ‘twentyten’ ), max( $paged, $page ) );
    ?></title>

And replace with this…
<title><?php
global $page, $paged;
if ( is_home() ) { ?>
(REPLACE THIS WITH YOUR PAGE TITLE)
<?php } else if (is_category()) { echo single_cat_title(); } else { the_title(); }
// Add a page number if necessary:
if ( $paged >= 2 || $page >= 2 )
echo ‘ | ‘ . sprintf( __( ‘Page %s’, ‘twentyten’ ), max( $paged, $page ) );?></title>
<meta name=”title” content=”<?php if (is_home()) {bloginfo(‘name’) ;} else {wp_title(‘ ‘) ;}?>” />
<meta name=”description” content=”<?php if (is_home()) {bloginfo(‘name’) ;} else {wp_title(‘ ‘) ;}?>” />
<meta name=”keywords” content=”<?php if (is_home()) {bloginfo(‘name’) ;} else {wp_title(‘ ‘) ;}?>” />

  • NOTE: This WordPress theme changes the straight apostrophes to the smart apostrophes (that are curved). Unfortunately, you can’t literally copy and paste it, but need to first manually change all apostrophes in the code to the straight, dumb, normal ones. The easiest way to do this is to copy into Notepad++ and search/replace the curved apostrophes for regular ones.
  • Download FeedBurner plugin and FTP upload to your WordPress plugins folder. Activate, and enter your FeedBurner URL in the plugin under Settings > FeedBurner. If you don’t have a URL, go to Feedburner and make one.
  • Download Google XML Sitemaps plugin. Copy to plugins folder via FTP, then activate it, then under Settings, click XML-Sitemap, then click the top link ‘Click here’ to build it for the first time.
  • Add Google Analytics code to site. You don’t need a plugin for this simple task, unless you plan on switching themes often. To add the code, in the Admin, go Appearance > Editor, then choose Header.php on the right side. Scroll down and find the </head> tag about 1/3 down the page. Copy your Google Analytics code you got when registering with them and paste the code immediately before the </head> tag. Note, this is only for the latest Analytics code. If you are using the legacy code, then you want to put it in the footer above the </body> tag. For either case, click ‘Update File’ and you’re done. Wait a day, then check Google Analytics and you should see your data. If you have no visitors, you need to make sure your blog is indexed, then start driving traffic to your site. To see if Google has indexed your site, type your URL in Google’s search field.
  • Add your blog URL to Google Webmaster Tools. This will allow you to track the indexing frequency and # of indexed pages, and determine if your blog has any errors.
    10. Download and install Windows Live Writer for super-easy posting (and for multiple accounts). Then within that program, choose the menu item Blogs > Add Blog Account… then choose Other Blog Service. It will then configure the blog. You can drag and drop onto the writing area, including images, which you can tell it to automatically add a shadow or make rounded corners on, for instance. You can also adjust images’ brightness/contrast. See an example of a Free Images blog which uses Live Writer for its rounded images. If you don’t believe this tool is essential, just download and try it for a while.

6 TIPS FOR EXTRA BLING

11. Publish RSS feeds as a post. Install (for publishing [syndicating] RSS feeds from other sources into your content). Cms also has a built-in RSS widget you can drag (from Admin > Appearance > Widgets) to a sidebar, but it only gives a direct link, instead of actual posts, which feed cms can do. To mashup (mix together and filter) your RSS content sources, you can use Yahoo Pipes. See 10 steps to mashup RSS content with Yahoo Pipes.

12. Add easy quick-links to your post for adding it to Digg, Facebook, and other social media. AddThis. After each posting, add it to Digg and others- having links to your pages will do wonders for Google deciding whether to index them.

13. Add a CreativeCommons license. Did you know that Google’s advanced search engine will find sites with CreativeCommons licenses? Bloggers may search this to find content to syndicate. If you use links to your own site woven into your articles, you can benefit by having your links syndicated across multiple other websites. To add a Creative Common slicense, fill out the form and click Select a License. On the next page, copy the code, then return to your WordPress blog Admin area, and click Appearance > Widgets, then choose the Text widget and drag over to the right to your Primary Widget Area. Open the Text widget and paste in your code. I prefer removing all the text junk after the <br /> tag to make it look cleaner. Save. The CreativeCommons logo should now appear and Google and will recognize this site as having a shareable content.

14. Add a contact form- Fast Secure Form takes hardly any time to configure and uses Akismet for spam prevention.

15. Add a contact form plugin. Not all work, but this one does.

16. Change category name under Posts > Categories, so it contains a keyword related to your cont.